Product
How Foundry solves the launch problem
Most builders stop at a chat reply. Foundry runs a durable pipeline until your business has a researched brand and a live site.
Why Foundry
From fragmented tools to one operational launch system
Most AI builders stop at a reply. Foundry runs a visible pipeline until your business has researched positioning, a coherent brand, an editable site, and a verified public URL.
One pipeline, end to end
Describe your idea once. Foundry runs business extraction, Exa research, BrandDNA, website generation, marketing assets, and Vercel deployment as durable, resumable steps — not a chat thread that forgets context.
Inngest workflows with heartbeats and sub-steps keep long jobs alive. If compile or deploy fails, retry from that step without regenerating research or brand work.
Research you can defend
Competitor positioning, pricing bands, audience pains, and keyword gaps sourced from the web with citations you can export and share with legal, investors, or stakeholders.
Claims on your landing page trace back to research artifacts — Foundry does not invent competitors or statistics without labeling inference.
BrandDNA at the center
Three distinct brand directions pause the pipeline for your strategic choice. Colors, typography, tone, values, and messaging rules become the source of truth for copy, design, and site structure.
When generated output drifts from BrandDNA, Foundry corrects or regenerates. Theme tokens flow into the live preview editor and marketing assets automatically.
Control through to live URL
Pick your direction before code generates. Edit theme tokens, section backgrounds, headlines, and CTAs in a browser-style preview. Track every step in Executions — then publish only after validation and URL verification pass.
Your public site lands on your Foundry subdomain with ISR cache revalidation so published changes go live immediately.
The problem
Founders waste weeks stitching together research docs, brand decks, website builders, and deployment tools. Each step uses a different tool, nothing stays consistent, and nothing is actually live.
The Foundry approach
You describe one idea. Foundry extracts business parameters, researches the market, generates BrandDNA, builds your site, creates launch assets, and publishes — with clear project state at every step.
The pipeline is resumable. If a step fails, you retry from that step without losing earlier outputs.
What you control
Pick your brand direction before the website is built. Edit the preview before publishing. Review the pipeline in Executions — not a black-box chat thread.
Compared to the usual stack
A typical founder workflow looks like this: a research doc in Notion, a brand deck in Figma, copy in a chatbot, a site in Webflow or Framer, and deployment wired up separately. Nothing shares state. Brand colors on the site do not match the deck. Claims on the page cannot be traced to research.
Foundry replaces that patchwork with one pipeline artifact set: cited research, versioned BrandDNA, an editable website, marketing assets, and a deployment record — all tied to the same project and the same strategic direction you chose.
Who this is for
Solo founders who need a credible URL before investor calls. Operators validating a side project with real positioning, not a generic template. Small teams who want brand, copy, and site structure aligned before hiring designers or developers for polish.
If you only need a paragraph of advice, a chatbot is enough. If you need something live — researched, branded, editable, and published — Foundry is built for that outcome.